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Brazy is looking for a strong Performance Marketing Manager with experience in managing large advertising budgets in Google Ads, TikTok Ads, and Yandex.Direct. The role suits specialists with experience in Gambling, Betting, Crypto, or Gaming.
Brazy is looking for a strong Performance Marketing Manager with experience in managing large advertising budgets in Google Ads, TikTok Ads, and Yandex.Direct. The role suits specialists with experience in Gambling, Betting, Crypto, or Gaming.
- Launch and optimize advertising campaigns in Google Ads, TikTok Ads, and Yandex.Direct;
- Research and segment the audience;
- Collect semantics, work with negative keywords, separate brand and non-brand traffic;
- Test creatives, combinations, and ad formats;
- Set up tracking and end-to-end analytics (GA4, GTM, UTM, Click ID, Metrics, pixels);
- Ensure compliance with advertising policies across different GEOs;
- Optimize campaigns based on CPA, FTD, deposits, retention, and other KPIs;
- Prepare regular reports on campaign results.
- 3+ years of experience in PPC and performance marketing;
- Confident work with Google Ads and TikTok Ads for 3+ years;
- Experience managing budgets of $100,000 per month;
- Experience in Gambling, Betting, Crypto, or Gaming;
- Knowledge of GA4, GTM, and web analytics tools;
- Understanding of FTD, CPA, CTR, CPC, Retention metrics;
- Experience working with multiple GEOs;
- Understanding of advertising policies and platform restrictions;
- Analytical thinking and independence.
- Fully remote work;
- Fixed salary + KPI bonuses;
- 24 paid vacation days;
- 100% sick leave payment;
- Long-term cooperation;
- Work in a stable international project;
- Opportunity to influence marketing processes and business results.