Digital Content & Channels Lead

Digital channels & platforms

• Own and continuously develop Evolution's global digital channel strategy and define the purpose, audience and role of each channel within the wider corporate, communications and marketing strategy.
• Act as business owner for evolution.com, defining the ongoing development roadmap and coordinating requirements across Communications, Marketing, Investor Relations and other stakeholders.
• Own the structure, logic, governance and continuous development of the Evolution Client Area, including publishing processes, taxonomy, lifecycle management and standards.
• Drive SEO, digital discoverability and emerging AI-search best practice, across Evolution's digital content, ensuring the company and its expertise are discoverable across traditional and evolving search environments.

Content & activation

• Own the global social media strategy, editorial rhythm and content mix, balancing strategic corporate messaging with product visibility and more playful, audience-friendly formats suited to each channel.
• Identify stories and opportunities proactively and translate major company priorities into integrated digital activation plans targeting both internal and external audiences.
• Develop and commission compelling multimedia content in partnership with Marketing's creative team, providing strong briefs and creative direction from concept through to distribution.
• Be comfortable capturing and producing agile, platform-native content independently when speed and authenticity are more important than full-scale production.
• Build and maintain rolling story banks and content calendars while remaining responsive to emerging opportunities.
• Support in media and crisis management from a content perspective.

Performance & optimisation

• Define KPIs and measurement frameworks across digital channels using analytics and audience insights to understand performance and continually optimise content, channels and digital experiences.
• Analyse audience behaviour and channel performance and turn insights into recommendations. Continuously optimise content, journeys, platforms and distribution based on data.
• Explore AI and new technology to improve content operations, distribution, personalisation and measurement.

Governance & collaboration

• Establish standards and governance for Evolution's global and local digital channels.
• Coach local communication specialists and develop processes to enable excellent locally generated content, ensuring a consistent voice across our markets.
• Work as the day-to-day bridge between Communications and Marketing, translating communications objectives into effective digital execution and bringing digital/channel insight back into both teams.
• Work closely with the creative team within Marketing to ensure content is visually strong, on-brand and aligned across channels.

Qualifications

• Around 5 years of relevant experience in a similar role; candidates with less experience but a strong profile and demonstrated potential will also be considered.
• Experience working across multiple global markets and with international stakeholders.
• Experience in the gaming industry is considered an advantage but is not essential.
• High proficiency in English, with strong written and verbal communication skills and the ability to create high-quality content.
• Strong project management skills, with the ability to manage multiple projects and priorities effectively.
• Strong impact mindset, with excellent interpersonal and critical-thinking skills, accountability, and a proactive, hands-on approach to taking ownership and turning ideas into action.

Additional Information

• Competitive remuneration package
• Comprehensive training
• Professional and personal development
• Health insurance
• Dynamic working environment
• Gym membership
• Outstanding experience in an international environment