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Airtm is seeking a Growth and Marketing Manager to drive consumer growth in Brazil and LATAM, focusing on acquisition, activation, and retention. This remote role requires strong marketing and data skills.
Airtm is a financial-infrastructure company building the future of the online-work economy. We are on a mission to empower the world's growing number of Digital Entrepreneurs in the Global South, giving them the financial freedom to thrive. The problem is clear: in emerging markets, accessing the dollar economy is difficult. Cross-border payments are slow, expensive, and often lose value to inflation. This limits the potential of millions of talented individuals.
Airtm’s solution is a swift and comprehensive financial platform that facilitates low-value cross-border payments and local cash-outs. As pioneers in stablecoin-payment infrastructure, Airtm has built the most advanced cross-border payment system available on the market.
As a company married to the world of online work, Airtm will go beyond payments to build the necessary infrastructure the online-work economy needs to thrive. We are fostering an entirely new economy, giving individuals, communities, and countries the tools to take control of their financial destinies.
Key Responsibilities
#### Strategic Execution & Opportunity Identification
- Execute regional growth strategies aligned with the overall company strategy.
- Identify and prioritize growth opportunities specific to the Brazil market across acquisition, activation, retention, and monetization.
- Support the implementation and scaling of high-performing growth loops.
#### Product Marketing Support
- Support the execution of go-to-market strategies for new features and use cases in Brazil and RoW markets.
- Adapt global positioning, messaging, and pricing strategies to align with local user needs and market dynamics.
- Partner with the Product team to ensure market fit and adoption (aligned with ICG).
#### Performance Marketing & Lifecycle Management
- Execute acquisition campaigns through various channels (including supporting Paid media and local SEO initiatives).
- Identify and manage local Co-Marketing partnerships to drive regional growth.
- Manage and optimize the onboarding flow and lifecycle campaigns to increase LTV (focused on 1st transaction and localized retention strategies).
- Collaborate with data analytics to track acquisition and 1st transaction metrics to continually improve strategy.
- Manage local customer feedback loops and synthesize findings for the central team.
#### Market Research & Insights
- Conduct ongoing competitive analysis focused on the Brazil and RoW markets.
- Synthesize local user insights to inform regional adjustments to product, pricing, and marketing strategies.
- Assist in identifying new market/ICG opportunities.
#### Data-Driven Insights
- Contribute to weekly performance reviews and presentations on regional growth.
- Implement and run local experimentation frameworks to validate regional growth hypotheses.
- Conduct constant data analysis to identify regional growth opportunities.
#### Collaboration & Development
- Work closely with the central Growth, Product, and Marketing teams.
- Support cross-functional initiatives to drive regional success.
Qualifications
- 5+ years of Growth / Product Marketing experience in fintech or payment solutions.
- Proven experience owning the full funnel: acquisition, activation, retention, monetization.
- Strong experimentation mindset: hypothesis, test, learn, iterate.
- Comfortable managing multiple countries in parallel.
- Fluent in Portuguese, English, Spanish is a plus.
Nice to Have
- Background in fintech, crypto, wallets, payments, cards, or remittances.
- Experience with lifecycle marketing (email, push, in-app).
- Experience with incentives, referral programs, or rewards.
- Experience scaling markets 0 → 1 or 1 → 10.