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The Block is seeking a Marketing & Social Media Manager to enhance brand visibility and audience engagement across various platforms. This remote role involves executing social media strategies, content creation, and supporting product marketing efforts.
The Block, founded in 2018, is a leading research, analysis, and news brand in the digital asset space with a global team covering cryptocurrency 24/7. The company aims to be a trusted moderator and authoritative voice for those interested in digital assets, delivering insight into the interaction between the digital assets sector, traditional finance, technology, governments, and markets.
- Own The Block’s social media presence across platforms (X, LinkedIn, Instagram, TikTok, Threads, Facebook).
- Manage marketing responsibilities for its growing product portfolio (SaaS, certification, enterprise offerings).
- Enhance brand visibility and audience engagement.
- Drive traffic to content and support go-to-market efforts.
- Execute platform-specific social media strategies.
- Create and curate engaging content (text, graphics, videos, reels).
- Support product marketing efforts (positioning, messaging, launch campaigns).
- Monitor audience interactions.
- Plan and implement social media and marketing campaigns (budget, ads, optimization).
- Collaborate with internal teams (editorial, multimedia, product, sales).
- Analyze performance data.
- Stay updated on platform trends.
- Assist with corporate marketing and PR.
- Experience owning and executing comprehensive social media strategies.
- Proficiency across platforms like X, LinkedIn, Instagram, TikTok, Threads, Facebook.
- Strong content creation and curation skills (text, graphics, videos, reels).
- Proven ability in product marketing (positioning, messaging, launch campaigns, promotional content).
- Experience monitoring audience interactions and fostering community engagement.
- Expertise in planning and implementing social media and marketing campaigns including budget management, ad creation, and optimization.
- Collaborative mindset for working with editorial, multimedia, product, and sales teams.
- Analytical skills for performance data interpretation and trend identification in cryptocurrency.
- Up-to-date knowledge of platform algorithms and best practices in social media and product marketing for media organizations.
- Experience with corporate marketing, strategic partners, and corporate PR.
- Must be authorized to work in the United States on a permanent basis.