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◆ 6/10
fintechmarketingOther
About this role
Join Plata as a Social Media Specialist to manage organic social media for the bank, focusing on content creation and strategy in a high-tech environment.
Description
Marketing team: We're looking for someone to own the bank's organic social media end to end: from the content plan to publishing and figuring out why a post took off or didn't. Everything is built in-house, with no agencies involved.
Responsibilities
- Run the content plan for Instagram and Facebook, with a distinct format and tone for each platform, and publish posts yourself
- Build content around Mexican cultural codes, current internet culture and art
- Set up in-house production: scripts, storyboards, references, and working with designers and motion designers
- Regularly review hits and flops, spot patterns and scale what works
- Monitor SOV, sentiment and competitors through social listening together with the marketing analytics team, and adjust tactics and strategy based on shared findings
- Stay in sync with the product team: prioritize announcements, understand features and explain them simply and clearly to the audience
Requirements
- 3+ years in social media, ideally in fintech, banking or another high-trust industry
- Experience creating aesthetic or art-driven content for social media
- Comfort working with data: reach, engagement rate, performance by format and competitor benchmarking
- Basic knowledge of contemporary art and visual culture, and a strong eye for Mexican creative work
- Ability to quickly understand a financial product and explain it in plain language
- Native or C1 Spanish, B2+ English
- Experience using AI tools in production and strategy is a strong plus
Conditions & Benefits
- Innovative Spirit: A commitment to creativity and groundbreaking solutions.
- Honest Feedback: valuing open, transparent communication.
- Supportive Team: a strong, collaborative community.
- Celebrating Achievements: recognizing our wins together.
- High-Tech Environment: a team full of smart and revolutionary people who dare to challenge the status quo of incumbent finances.
Job Details
Market range (est.)$90k–$180k
LocationRemote
AI Score★★★★★★☆☆☆☆ 6/10
PostedOct 10, 2026 (2d ago)
Tags & Skills
fintechmarketingOther
Tech Stack
social mediacontent creationdata analysisAI tools