Senior Product Marketing Manager

What You’ll Own & Drive

• Positioning & Messaging — Craft sharp, differentiated narratives for your product area that cut through a crowded market and give buyers a reason to choose Incode.
• Go-to-Market Execution — Own launch plans end-to-end: work cross-functionally to coordinate timing, assets, enablement, and measurement for every product release in your domain.
• Content that Converts — Produce high-impact assets — solution briefs, web copy, demo scripts, customer stories, pitch decks — that move prospects from awareness to close.
• Product Enablement — Partner with Sales and CS to deliver trainings and playbooks that sharpen the field's ability to communicate Incode's value at every stage of the funnel.
• Voice of Customer — Run win/loss interviews, synthesize buyer insights, and channel findings back into messaging refinement and product roadmap conversations.
• Performance & Iteration — Track KPIs for launches, win rates, and content usage — and use data to continuously improve what's working.

The Qualities That Set You Apart

• Master Storyteller — You make complex AI and security concepts feel urgent, human, and impossible to ignore.
• Bias for Execution — You don't just build the strategy; you ship the assets, run the enablement, and close the loop on results.
• Data-Fluent — You let buyer data and win/loss patterns sharpen your messaging, not just validate your instincts.
• Cross-Functional Glue — You build credibility with Product, Sales, and Design — and translate between their languages without friction.
• Relentlessly Curious — You track emerging tech, regulatory shifts, and competitive moves, then turn change into messaging advantage.
• Hungry & Humble — You thrive in ambiguity, own your mistakes, and bring energy to a team that moves fast and ships often.

Your Background

• 5–8 years in product marketing or a closely related discipline in high-growth B2B SaaS, security, fintech, or identity.
• Proven track record of taking a product or feature from concept to launch — owning messaging, assets, and enablement end-to-end.
• Experience partnering with Sales and Product to influence positioning and pipeline outcomes.
• Exceptional written and verbal communication skills — equally comfortable writing a one-pager and presenting to a room of sellers.
• Comfortable operating with autonomy in a fast-moving, ambiguous environment.
• Bachelor's degree in business, marketing, or a technical field (or equivalent experience).

Why Incode?

• Greenfield ownership — your fingerprints on a product area that's growing fast in a category with regulatory tailwinds behind it.
• Category-defining product — Gartner Magic Quadrant leader with customers like Citi, Block, and Airbnb trusting us to power their identity verification.
• Competitive comp + equity — base, variable, and equity in a late-stage growth company at an inflection point.
• Collaborative, mission-driven culture — shipped at scale across three continents, with a team that takes the work seriously and the hierarchy lightly.
• Direct access to leadership — no bureaucracy between you and the people making decisions.

Benefits & Perks:

• Flexible Working Hours & Workplace
• Open Vacation Policy
• Equal Opportunities: Incode is an equal opportunity employer, committed to creating a diverse and inclusive work environment.