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Lead creative strategy for growth campaigns at Crypto.com, focusing on performance-driven creatives and AI tools. Remote role based in Singapore.
The Growth Creative Director is a strategic creative leader responsible for setting the creative vision for full-funnel performance campaigns, from awareness to conversion. This role combines brand-level thinking, data-driven optimisation, and deep channel expertise to deliver high-impact creative that scales across social and digital platforms.
- Own the end-to-end creative strategy for growth and performance campaigns.
- Develop a deep understanding of the product, customer journeys, and brand positioning.
- Translate business and marketing objectives into clear creative briefs.
- Partner closely with performance marketing, growth, content strategist, and analytics teams.
- Build and oversee a structured creative experimentation framework.
- Drive improvements in ideation, versioning, production speed, and personalised content.
- Lead team with using AI.
- Direct the development of channel-specific creative.
- Champion and evolve the in-house design system.
- Provide clear creative direction and feedback.
- Lead and facilitate brainstorms and concept sprints.
- Maintain close alignment with brand, product, and marketing stakeholders.
- Foster a culture of learning, experimentation, and knowledge-sharing.
- 8–10+ years of experience in creative roles within digital/creative agencies.
- Proven track record of leading creative that drives measurable growth.
- Strong understanding of performance marketing principles.
- Demonstrated experience using AI tools.
- Exceptional leadership, communication, and stakeholder-management skills.
- Demonstrated ability to build and sustain a healthy, inclusive, and high-performing team culture.
- Deep knowledge of social and digital platforms.
- Strong portfolio showcasing full-funnel campaign thinking.
- High determination to build first-class creative materials.
- Knowledge of crypto and financial products is preferable.
- A super fast learner with a strong “get things done” attitude.
- Excellent command of spoken and written English.
- Humble and collaborative mindset.
- Proficiency in Adobe Creative Suite, Figma, and generative AI tools.
- Offers the flexibility of remote work.
- Opportunity to work with a leading company in the crypto space.
- Collaborative and fast-paced environment.