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marketingdefiweb3crypto
About this role
Yandex Eda is looking for a Head of CRM to lead the development of CRM strategies and technologies, including AI integration, while managing a team and driving results.
Description
Yandex Eda is a fast food delivery service from restaurants and grocery stores through mobile apps or a website.
Responsibilities
- Define the direction of CRM development: choose channels and technologies, set business impact goals
- Clearly articulate your vision, successfully defend it before top management, and align it with marketing, product, and development plans
- Use projects as the main tool instead of manual activations
- Launch new directions and develop CRM infrastructure: from segmentation and orchestration of communications to implementing platform solutions and machine learning to remove growth limitations
- Lead a team of managers: develop it and guide it to achieve goals
- Form V teams on key directions: attract developers and product specialists, align priorities, and drive initiatives to results
- Be responsible for AI in the function: define the target state and build goals, teams, and infrastructure around it
- Automate hypothesis generation, communication creation, and analytics to allow the function to grow without constantly hiring new employees.
Requirements
- Experience in leading targeted marketing or CRM and managing a team, including leaders
- Experience in defining the strategy of the function and defending it before stakeholders
- Experience working through projects and goals, launching new directions
- Understanding of unit economics, ability to build a hierarchy of metrics and see dependencies between them
- Experience connecting development and product, ability to negotiate priorities on shared resources
- Understanding of segmentation, customer journey funnel, and A/B testing.
Conditions & Benefits
- Work format: Office, Moscow
- Salary is discussed individually with the candidate
- Extended health program (DMS, insurance, sick leave, dentistry, etc.)
- Training, specialized conferences
- Gym and sports outside the office
- Subscription to Plus and company services.
Job Details
Market range (est.)$135k–$270k
LocationOffice
AI Score★★★★★★★☆☆☆ 7/10
PostedAug 29, 2026 (9d ago)
Tags & Skills
marketingdefiweb3cryptoOtheroffice