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Seeking a Head of Marketing for an international HealthTech AI product to build growth strategy and marketing team from scratch.
We are creating a health AI assistant that helps users understand their condition, track dynamics, work with analyses, medical documents, and genetic data, set goals, and receive personalized next steps. We operate in the preventive health sector: we do not diagnose or prescribe treatment.
- Positioning, GTM, segmentation, ICP, and JTBD
- Growth funnel: acquisition → activation → conversion → retention
- Performance, ASO, CRM/lifecycle, content, partnerships, and influencers
- Onboarding, paywall, subscriptions, retention, and growth analytics
- Managing CAC, LTV, payback, conversion, churn, and budget
- Building the marketing team
- 7+ years in marketing, 3+ years in a leadership role
- Experience with B2C mobile/subscription products
- Cases of scaling revenue, paying audience, retention, or LTV with controlled CAC
- Strong performance/growth, product analytics, A/B testing, attribution
- Understanding of ASO, paywall, mobile funnel, and SKAN
- English - confident/fluent
- Work format: full-time, remote.
- Compensation: competitive, discussed individually
- Team: international