Middle+ / Senior User Acquisition Manager (Google Ads)
An international product company is seeking a Middle+ / Senior User Acquisition Manager to lead and scale Google Ads campaigns, focusing on unit economics and the entire funnel.
An international product company (subscription web/app products in the niches of AI, productivity, health & fitness) is looking for a UA Manager.
- Lead and scale Google Ads as a key acquisition channel
- Optimize campaigns to improve CPA, ROAS, LTV, and traffic quality
- Identify and launch growth points: new GEOs, funnels, landing pages, and campaign structures
- Analyze the entire funnel, not just the metrics from the ad cabinet
- Work closely with analysts, product, and creative teams
- Develop tracking, attribution, and value-based optimization systems
- Deep expertise in Google Ads and proven experience in scaling budgets
- Understanding of unit economics and key metrics (CPA, ROAS, LTV, Retention)
- Ability to make decisions based on numbers and data from the entire funnel
- Proactivity, independence, and ownership mindset
- Experience with subscription products (web/app subscription) is a plus
- Full freedom of action within your channel and absence of bureaucracy
- Strong team led by a serial entrepreneur with successful exits
- Official and transparent cooperation with the company in Cyprus