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FanDuel is seeking a Senior Manager for Paid Search Marketing to lead customer acquisition strategies. This role involves collaboration across teams and managing a high-performing team to optimize campaigns in a competitive market.
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Responsibilities
- Lead the team in day-to-day execution and optimization of various Paid Search (Apple Search Ads, Google App Ads, Google Search) campaigns across the FanDuel Sports product.
- Identify and capitalize on emerging opportunities in paid search to improve campaign performance and find strategic opportunities for innovation and experimentation.
- Work cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams on campaign development and execution.
- Build, mentor, and manage a high-performing team of paid search specialists and ensure the successful implementation and quality assurance of campaigns.
- Support the team throughout the creative request process, from initial request to receiving & trafficking assets.
- Manage annual, quarterly, and monthly budget allocation across platforms and tactics to drive efficient customer acquisition.
Requirements
- Minimum of 7+ years of digital marketing experience, with 5+ years experience managing and executing Paid Search channels (Google Ads, Microsoft Ads, and Apple Search Ads). App experience preferred.
- Track record of driving measurable business results and comfortable working in a fast-paced landscape.
- Analytically driven with base understanding of underlying data and methodologies used to inform decision making and drive performance management.
- Knowledge and understanding of the business and culture of sports and gaming preferred.
Conditions
- We offer amazing benefits above and beyond the basics.
- Array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match, commuter benefits, pet insurance, and more.
- The applicable salary range for this position is $127,000 - $159,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand.
- This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
- This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
✓ Direct apply: you message the hiring person. No ATS.