CRM Operations Coordinator

Responsibilities

• Build and deploy omni-channel CRM campaigns (email, push, in-app) using our marketing automation platform(s).
• Support QA efforts to ensure campaigns are accurate, render properly across devices, aligned with channel best practices, and optimized to deliver a seamless, high-quality customer experience.
• Translate campaign briefs into well-executed customer journeys using audience segmentation, personalization, and dynamic content.
• Maintain campaign production timelines, QA checklists, and stakeholder communications to ensure flawless & efficient execution.
• Partner with cross-functional teams including Customer Marketing, Promotions, Creative, Commercial and other Operations functions to bring campaigns to life.
• Develop deep expertise in our marketing technology systems, leveraging platform capabilities to optimize campaign execution and drive improved customer engagement performance.
• Execute A/B tests and personalization strategies as directed by the Strategy teams.
• Assist with copywriting and content adaptation for CRM campaigns, ensuring messaging is clear, on-brand, and tailored to specific customer segments and channels.
• Proactively identify and escalate any campaign blockers, risks, or technical issues.
• Document and help optimize operational processes and best practices for repeatable, accurate execution.

Requirements

• Bachelor's Degree preferred.
• Meticulous attention to detail, outstanding organizational & communication skills, project management skills, and ability to multi-task and prioritize.
• Experience managing marketing campaign execution, timelines, and deployment within a fast-paced, complex business environment.
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner.
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred).
• Basic understanding of Marketing communications engagement metrics.
• Basic knowledge of HTML and CSS, with the ability to troubleshoot and make minor edits to CRM templates for accurate rendering across devices and email clients. More advanced knowledge, a plus.
• Strong copywriting skills with the ability to craft concise, engaging, and customer-centric messaging across email, push, and in-app channels.
• Comfortable with querying and logic (SQL knowledge a plus).
• Knowledge of Photoshop preferred.
• Basic analytics skills using data to tackle problems.
• Willing to work non-traditional hours, including weekends and evening shifts.
• Has a positive attitude and loves opportunities to collaborate with others.
• An avid sports and gaming fan, and have played FanDuel or competitive products.

Conditions

• We offer amazing benefits above and beyond the basics, including:

- An array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. - Generous paid time off (PTO & sick leave). - Annual bonus and long-term incentive opportunities (based on performance). - 401k with up to a 5% match. - Commuter benefits, pet insurance, and more.

• The applicable hourly range for this position is $25.48 - $33.65 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand.
• This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
• This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.