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Join Kanzum as a Performance Marketing Specialist to lead paid acquisition efforts in the B2B SaaS and FinTech space, focusing on generating high-quality leads through various advertising channels.
Kanzum is a B2B fintech platform building embedded financial infrastructure and cross-border payment solutions across Africa, MENA, and Asia.
- Launch, manage, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid channels
- Manage advertising budgets and scale successful growth hypotheses
- Run A/B tests across creatives, audiences, and landing pages
- Analyze the full funnel from click to deal and improve CPL and conversion rates
- Work with HubSpot, Apollo, Clay, and marketing analytics
- Partner closely with the CMO and Sales team to improve lead quality and grow pipeline
- Explore new acquisition channels and growth opportunities
- 3+ years of experience in Performance Marketing, Growth Marketing, or Paid Acquisition
- Experience in B2B SaaS, FinTech, AI, or other tech companies
- Strong hands-on experience with Google Ads and LinkedIn Ads
- Experience with Meta Ads and other paid channels
- Understanding of the full customer journey from acquisition to revenue
- Experience with HubSpot or similar CRM platforms
- Experience with Apollo, Clay, or similar data enrichment tools
- Strong analytical and data-driven mindset
- Remote
- Full-time