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◆ 8/10
marketingtechMarketing Manageroffice
About this role
Join Airbnb as a Senior Demand Generation Specialist for Hotels. Lead the inbound strategy for hotel acquisition across EMEA, driving growth in a high-impact role at the intersection of marketing and sales.
Description
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
Responsibilities
A Typical Day:
- Define and own the EMEA inbound strategy and roadmap, prioritising the channels and initiatives that will drive the most hotel go-lives.
- Build and scale multi-channel inbound programs (email, paid, SEO, content, events, partnerships) targeting independent hotels, boutique chains, and hotel groups globally.
- Own the full funnel from lead capture to MQL handoff, including lead scoring, routing, and CRM hygiene in Salesforce, in collaboration with RevOps Teams.
- Design Linkedin campaigns in coordination with regional AE teams to target high-priority segments and geographies.
- Develop outbound-assist sequences (via tools like Mixmax or Outreach) to complement AE prospecting.
- Partner with Global Marketing to build collateral, landing pages, and nurture flows that speak to hotel operator pain points.
- Track, report, and optimize against pipeline contribution metrics: MQLs, MQL-to-SQL conversion, cost per lead, and influenced revenue.
- Run co-marketing and referral programs with industry partners (channel managers, PMSes, hospitality associations).
- Build business cases for each campaign, secure budget from stakeholders, and show clear ROI.
- Run a test-and-learn approach: launch quickly, measure, cut what doesn't work and scale what does.
- Use AI and automation to scale campaign creation, content and lead nurture.
- Work with Connectivity, Events, Country Managers and AEs to turn webinars, events and partnerships into measurable pipeline.
Requirements
Your Expertise:
- 8+ years of experience in B2B demand generation or growth marketing, ideally within marketplace, hospitality tech, or SaaS environments.
- Proven track record of building inbound programs that generate measurable sales pipeline, including experience building a demand gen function from scratch (startup, scale-up, or new-business environment).
- Hands-on experience with Salesforce, marketing automation tools (MixMax, Outreach, or similar), and paid channels.
- Strong analytical, systems-driven approach; comfortable running campaigns yourself, not just briefing others.
- Data-driven: you own your funnel metrics and can connect campaign activity to revenue impact.
- Hands-on experience using AI tools to automate campaigns and create content at scale.
- Strong sales alignment instincts; you treat AEs as internal customers.
- Comfortable with ambiguity: able to shape your own scope, make the case for investment, and adjust quickly based on results.
- Fluent in written and spoken English; additional European languages a plus.
- Experience operating globally across multiple regions/languages a plus.
Conditions & Benefits
How We'll Take Care of You:
- The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands.
- The base pay range shown below is annualized, is subject to change and may be modified in the future.
- This role may also be eligible for bonus, benefits, and Employee Travel Credits.
- France Annual Pay Range €74.000 — €92.000 EUR.
- Reasonable Accommodations: We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities.
Job Details
Salary$79,000–$100,000
LocationOffice
AI Score★★★★★★★★☆☆ 8/10
PostedOct 1, 2026 (11d ago)
Tags & Skills
marketingtechMarketing Manageroffice
Tech Stack
B2B demand generationgrowth marketingSalesforcemarketing automation toolsAI tools