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Looking for a strong SMM Team Lead/Senior SMM for a betting project. The role suits both experienced team leads and senior specialists ready to manage the direction and influence brand development.
Looking for a strong SMM Team Lead/Senior SMM for a betting project. The role suits both experienced team leads and senior specialists ready to manage the direction and influence brand development.
• Manage SMM direction in B2C and B2B;
• Create content plan, Tone of Voice, and visual style of the brand;
• Set tasks for the team: content, design, contractors;
• Launch promo campaigns, contests, tournaments, and special projects;
• Analyze content effectiveness and test new hypotheses;
• Collaborate with marketing, product, PR, and design;
• Develop brand social media and enhance audience engagement.
• Experience in SMM/PR in iGaming or betting for at least 2 years;
• Experience in team or contractor management;
• Understanding of B2C and B2B communications;
• Confident use of Meta Ads/Ads Manager;
• Skills in analytics, reporting, and content planning;
• Understanding the impact of SMM on GGR, deposits, and registrations;
• Experience with different GEOs and understanding audience specifics;
• Strong copywriting, visual awareness, and analytical approach.
• Fully remote format from any country;
• Fast-paced work and clear KPIs;
• High level of autonomy without micromanagement;
• Opportunity to influence the development of a specific direction;
• Space for testing new formats and hypotheses;
• Payments in cryptocurrency;
• Competitive salary based on interview results.