Role in brief
OKX seeks a Senior Product Marketing Manager for LATAM to develop go-to-market strategies and drive community engagement in the crypto sector. Candidates with extensive experience in product marketing, especially in fintech or crypto, should apply.
About the role
In this role, you will lead marketing initiatives for OKX's crypto products across Latin America, focusing on localized campaigns that resonate with both retail and institutional users. Your efforts will include digital marketing, partnerships, and community activations to enhance product visibility and user acquisition.
You will collaborate closely with local general managers and global product teams to ensure that marketing strategies align with regional market behaviors and cultural nuances. Success in this position will be measured by your ability to drive grassroots adoption and optimize campaigns based on user insights and market trends.
Skills that matter here
- product marketing: This role requires extensive experience in product marketing, particularly in consumer tech or fintech.
- financial markets knowledge: A deep understanding of financial markets and trading principles is essential for adapting product narratives.
- digital marketing: Strong digital marketing expertise is necessary for executing effective campaigns in the fintech and crypto space.
- community building: Experience in building and engaging crypto communities will be crucial for driving product adoption.
- communication skills: Outstanding communication abilities are needed to influence strategy and articulate complex products.
- market analysis: Proficiency in market research and competitive analysis will help optimize campaigns and inform product strategies.
Who this role suits
- A seasoned product marketer with at least 7 years of experience, particularly in consumer tech or crypto.
- Someone who thrives on building and engaging communities, leveraging influencer networks and organizing events.
- A strategic thinker with a strong grasp of financial markets and digital marketing tactics.
- An effective communicator, preferably trilingual, who can articulate complex ideas to diverse audiences.
From the employer
What You’ll Be Doing
- Build and run GTM campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users.
- Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.
- Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances.
- Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.
- Support regional presence through industry events, local meetups, and hackathons, ensuring OKX products are showcased effectively and generate measurable leads.
- Partner closely with local GMs, BD, and global product teams to deliver consistent, high-impact marketing initiatives.
- Collect and analyze user insights, competitor activities, and regional market trends to optimize campaigns and inform product teams.
- Monitor campaign KPIs, adoption metrics, and feedback loops to ensure initiatives deliver against growth and awareness goals.
What We Look For In You
- At least 7 years of product marketing experience, with a significant portion in consumer tech, fintech, or the crypto industry.
- Direct trading experience in crypto markets is highly desirable.
- Financial Markets Knowledge: In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities, and derivatives.
- Digital Marketing Expertise: Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.
- Community Building & Engagement: Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.
- Communication and Influence: Outstanding communication skills, with the ability to influence strategy and articulate complex products to a diverse audience. Preferably trilingual in English, Spanish, and Portuguese.
- Market Analysis: Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.
Perks & Benefits
- Competitive total compensation package.
- L&D programs for employees' growth and development.
- Various team building programs and company events.
- More that we love to tell you along the process!
Questions about this role
What is the remote policy?
The position is fully remote.
What level of experience is required?
Candidates should have at least 7 years of product marketing experience.
How do I apply?
Interested candidates can apply through the OKX website.
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