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Join UAM (PDL) as a User Acquisition Manager to launch and scale Google Ads campaigns, optimize for in-app events, and analyze ROI. Ideal for candidates with 2+ years of hands-on experience in performance marketing.
We are a performance marketing company of Ukrainian origin. We have created all the conditions for professional development: infrastructure, resources, and support.
Responsibilities
- Launch and scale Google Ads;
- Optimize campaigns not only for installs but for in-app events and revenue;
- Analyze ROI / ROAS / Profit / Payback;
- Work with various GEOs and test hypotheses;
- Maintain reporting: what has been tested, what has been stopped, what is being scaled and why;
- Work with MMP, attribution, and postbacks.
Requirements
- 2+ years of hands-on experience with Google Ads;
- 2+ years of experience in the UAM position or a related role;
- Understanding of in-app events/actions, not just installs;
- Understanding of unit economics;
- Real cases with numbers: budgets, GEOs, KPIs, results 'was → became';
- Practical experience with MMP (AppsFlyer, Adjust, or similar);
- Understanding of event mapping, postbacks, deduplication, and time lags.
Conditions
- Experience with Google UAC or other mobile app promotion channels is a plus;
- Experience in fintech / loans / insurance / regulated verticals is a plus;
- Experience with Meta Ads is a plus.
✓ Direct apply: you message the hiring person. No ATS.