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Offchain Labs is seeking a VP of Marketing to lead their marketing function and drive execution across various channels. The role focuses on building narratives around blockchain technology and enhancing brand visibility.
At Offchain, we aren’t just building products: we’re leading a movement. As pioneers in blockchain scalability and security, we're at the forefront of transforming how the world interacts with decentralized applications. We're laying the foundation that will define the next generation of digital commerce, governance, and human interaction. This involves tackling real-world challenges that come with scaling blockchain technology, without compromising on its core principles: decentralization, security and transparency. At the center of this vision is our people. Our team is made up of thinkers and doers that embrace new challenges and seek solutions that push existing boundaries. If you’re energized by solving unprecedented problems, and believe in the role that decentralized systems will play in creating a more equitable digital future, then we want to hear from you.
Marketing leadership and team building
- Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative.
- You are biased toward action.
- Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops.
- Build a team culture that values speed, clarity, creativity, ownership, and high standards.
- Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly.
- Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution.
- Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes.
Editorial strategy and narrative development
- Own the editorial standard for the company.
- Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market.
- Know how to translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders.
- Raise the quality of every external surface through sharper editing, stronger framing, better proof, and clearer language.
Brand, communications, and executive thought leadership
- Establish Offchain and Arbitrum as credible voices in the evolution of programmable markets, tokenization, financial infrastructure, and blockchain adoption.
- Partner with founders, executives, PR, product, BD, and ecosystem teams to develop high-quality communications across earned, owned, and partner channels.
- Guide founder and executive storytelling across op-eds, interviews, panels, social, and strategic announcements.
- Build a stronger editorial engine, including essays, reports, partner stories, market commentary, launch narratives, and recurring content franchises.
- Ensure external communications are precise, defensible, and grounded in real product value.
Campaigns, partnerships, and market intelligence
- Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels.
- Build partner marketing motions that make strategic launches feel larger, clearer, and more commercially relevant.
- Monitor market shifts, competitor moves, policy conversations, institutional adoption, developer behavior, and media narratives.
- Turn market intelligence into fast action: messaging updates, executive talking points, campaign ideas, social responses, partner opportunities, and content angles.
- Operate with urgency without sacrificing accuracy.
Measurement and commercial impact
- Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch performance, and ecosystem growth.
- Build reporting habits that show what is working, what needs to change, and where marketing is creating business impact.
- Guide your team in how to use data to improve campaigns, content, channels, and team focus.
- Manage budget and agency relationships with discipline.
- Minimum of 10 years of marketing experience, ideally across high-growth technology, fintech, infrastructure, developer platforms, crypto, or enterprise software.
- Minimum of 5 years leading marketing teams across brand, product marketing, communications, content, campaigns, social, or GTM.
- Experience building marketing functions that are structured, fast, and accountable.
- Remote-first global workforce + NY office
- Annual company offsite + team onsites
- Professional reimbursement program (facilitates industry conference attendance, certifications, and more)
- Medical, dental & vision coverage (US + some other countries)
- 401k retirement plan + company match (US only)
- Wellness stipend
- Home office set up / ergonomic equipment program