Digital Marketing Lead

About the Role

An IT company with 10+ years of experience is launching a DCA/Algo Trading bot for trading exchanges into the international market. We need someone to build marketing from scratch.

Experience in Web3/Crypto is a plus, but not a mandatory condition. The main thing is a real example where you personally brought a project to market (IT product, early startup, regional business expanded to another country).

Responsibilities

• Build a go-to-market strategy for MENA, CIS, Asia markets
• Launch and manage channels: Paid, SEO/ASO, Influencer, Community
• Work with influencers and the community (TG, Discord, X)
• Manage the budget, focusing on CPL/CAC/LTV/RoAS
• Directly communicate with C-level

Requirements

• 4+ years in product/IT/startup marketing
• Experience building a strategy from scratch, without a ready brief
• Ability to grow with a limited budget
• English Upper-Intermediate+
• Willingness to understand a financial product

Preferred Qualifications

• Experience in Web3/Crypto/Fintech
• Entry into the US/European markets
• Participation in a startup (even if it didn't take off - experience is more important than success)

Compensation

• From $2000 + KPI

Benefits

• Business trips to conferences (Dubai, Singapore, Hong Kong)
• Office in Kyrgyzstan, remote work possible
• Full autonomy and direct contact with founders