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igamingmarketingcryptobetting
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About this role
An international iGaming platform is seeking a Head of CRM to lead player retention and campaign profitability. Remote start for international candidates with relocation to Tbilisi after the probation period.
Description
An international iGaming platform with online casino and sports products is looking for a Head of CRM.
Responsibilities
- Build CRM strategy at all stages of the player lifecycle: onboarding, conversion from first deposit to second, retention, and reactivation
- Lead the CRM team, establish processes, and be responsible for the results of the direction
- Create and optimize automated campaigns in email, SMS, push, and onsite
- Develop behavioral segmentation and personalization, coordinate with the VIP team
- Plan promotional budgets, build forecasts, and control deviations from the plan
- Analyze bonus costs, GGR/NGR, profitability, and player LTV
- Evaluate campaigns through A/B tests, control groups, and cohort analysis
- Check bonus mechanics and campaigns before launch
- Work with Finance, Payments, Fraud, and Compliance: consider market restrictions, consent for mailings, responsible gambling, and bonus abuse
Requirements
- At least 5 years of experience in iGaming CRM/retention, including at least 3 years in CRM for online casinos
- At least 2 years of experience leading CRM teams and promotional budgets
- Experience working with international/offshore casino operators
- Ability to build automated campaigns and manage the player lifecycle
- Understand expected and actual bonus costs, GGR/NGR, profitability, and LTV
- Budget, forecast, and model scenarios with transparent assumptions
- Calculate additional profit generated by CRM campaigns
- Know marketing consent requirements, promotional restrictions, responsible gambling, and bonus abuse protection
- Proficient in English at B2/C1 level
Conditions & Benefits
- Office in the historic part of Tbilisi
- Remote start for candidates from other countries, then relocation to Georgia
- Flexible start of the working day
- Influence on CRM strategy, processes, and commercial results of the international product
- Competitive salary based on experience
- Support for professional growth
Job Details
Market range (est.)$135k–$270k
LocationHybrid
AI Score★★★★★★☆☆☆☆ 6/10
PostedOct 8, 2026 (4d ago)
Tags & Skills
igamingmarketingcryptobettingCRM Managerhybrid
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