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Looking for a Head of Retention for an international iGaming holding. Lead the retention team and develop strategies for user onboarding, retention, and reactivation.
Looking for a Head of Retention for an international iGaming holding. Lead the retention team and develop strategies for user onboarding, retention, and reactivation.
- Manage the Retention team and coordinate with related departments;
- Formulate and audit user funnels;
- Develop and implement strategies for Onboarding, Retention, and Reactivation;
- Enhance user segmentation and lifecycle communications;
- Analyze key performance indicators and identify growth opportunities;
- Create and prioritize the backlog for the internal CDP system development;
- Plan and control the budget for the direction;
- Collaborate with Product, Marketing, Analytics, BI, IT, and other teams.
- 5+ years of experience in gambling / betting / iGaming;
- Experience in a leadership position in Retention / CRM;
- Experience in team management and direction development;
- Deep understanding of user funnels from Onboarding to Retention to Reactivation;
- Experience with segmentation and lifecycle communications;
- Understanding of Email, SMS, Push, and Telegram communication principles;
- Strong analytical skills and understanding of key Retention/CRM metrics;
- Experience with GEOs in CIS, Asia, Europe, and LATAM;
- Salary is discussed individually;
- Opportunity to influence the development of the Retention direction and build processes;
- Work in an international iGaming company with cross-functional teams.
✓ Direct apply: you message the hiring person. No ATS.