Product and Analytics

• Analyze competitors and conduct customer development.
• Formulate a differentiating offer for clients.
• Participate in filling the product backlog.
• Lead product formation based on marketing needs (including retention and LTV).
• Participate in user experience design.
• Establish a paradigm of measurable metrics and monitor them.
• Create a marketing analytics system.
• Participate in building a product analytics system.
• Be responsible for key marketing metrics.

Attraction and Retention

• Develop a go-to-market strategy.
• Establish target metrics for acquisition economics.
• Implement strategies for paid and organic traffic.
• Launch content marketing.
• Launch CRM marketing.
• Create main conversion landing pages and funnels.
• Work on optimizing the sales funnel conversion.
• Maintain a continuous cycle of traffic source optimization.

Branding and Brand Communications

• Establish positioning.
• Develop Tone of Voice.
• Create a brand pyramid.
• Create corporate identity and brand artifacts.
• Ensure consistency across all communication channels.
• Implement marketing strategies for brand communications (POSM, PR, media, and special projects).

Candidate Requirements

• Experience launching products from scratch.
• Strong expertise in product marketing.
• Experience building marketing without an existing team.
• Ability to formulate unit economics of the project.
• Excellent understanding of marketing, unit, and product metrics.
• Contacts in the market and ability to quickly establish a delegation system.
• Experience in manual setup and optimization of search and targeted advertising.
• Direct experience with CPA channels.
• Good understanding of SEO.
• Familiarity with Yandex.Metrica and GA4, experience with BI.
• Experience with mobile traffic (CPI, ASO) and analytics (AppMetrika, AppsFlyer) is desirable.
• Ability to quickly launch proper A/B tests.
• Experience with content, CRM, and brand marketing, including PR direction.
• Copywriting skills.
• Experience hiring and managing a team.
• English language B1+.
• Independence and a high level of responsibility.
• Experience in fintech or crypto projects is a significant plus.

What We Offer

• Work on a modern product in the rapidly growing crypto payments market. All projects are within the legal framework.
• Opportunity to be part of the largest legal crypto project in Russia.
• Build marketing from scratch and directly influence the product.
• Strong team focused on results.
• Minimal bureaucracy.
• Bonuses based on results.
• Conditions are discussed individually.