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Boiler Lab is looking for a Marketing Manager to lead product marketing and communications in the crypto/web3 space. Strong understanding of market trends and narratives in crypto is essential.
Boiler Lab is looking for a Marketing Manager to lead product marketing and communications in the crypto/web3 space. Strong understanding of market trends and narratives in crypto is essential.
Responsibilities
- Support product releases: plan marketing, gather activity plans, coordinate execution, and achieve results.
- SMM (Twitter/X): regular posts, announcements of partnerships and product launches, packaging messages for the audience.
- Partnerships and collaborations: find relevant partners and influencers, initiate and launch joint activities.
- Work with news hooks: track hype, trends, new tokens/narratives, and quickly launch activities based on current demand.
- Analytics and improvements: analyze campaign results, draw conclusions, and enhance future launches.
Requirements
- Strong awareness and understanding of crypto/web3: key concepts (L1/L2, DeFi, perps, memes, airdrops, predictions, etc.), market attention mechanics, main players, and channels for disseminating news.
- Ability to write concisely and to the point (especially for Twitter/X) and adapt tone to format/audience.
- Ability to work in fast cycles: idea → preparation → launch → metrics → iteration.
- Independence: can take a task from scratch and bring it to completion, synchronizing with the team and contractors as needed.
Preferred
- Experience in digital marketing (content, community, performance/paid, PR, email/CRM, any mechanics that enhance launches).
- Experience working with influencers/partnerships: negotiations, agreements, integration control.
Conditions
- Flexible payment options: rubles, currencies, USDT.
- Registration as a self-employed or individual entrepreneur with tax compensation.
- Individual growth and development program after the probation period.
- Payment for courses, seminars, and literature.
- 28 days of paid vacation + 7 individual days off after passing the probation period. 100% payment for sick leave.
- Flexible schedule: workday starts between 10 AM and 12 PM MSK.
- Office-based work format.
- Office located in Moscow.
- Support for relocation from another city may be available.