Key Responsibilities:

• Offline Activation Strategy & Execution

- Lead planning and execution of large-scale activations (events, roadshows, caravans, conferences) - Manage end-to-end delivery: concept → vendor coordination → on-ground execution → post-event reporting - Identify high-impact opportunities

• OOH & Offline Media Integration

- Work closely with marketing to integrate OOH placements (billboards, transit ads, lightboxes) with on-ground activations - Ensure consistency across offline touchpoints

• Campus & Community Initiatives

- Design and scale university / campus programs (ambassadors, workshops, tours) - Build relationships with student orgs, academic institutions, and youth communities - Translate campus engagement into measurable user acquisition and activation

• Partnerships & Stakeholder Management

- Manage external partners (event organizers, agencies, vendors, LGUs) - Collaborate cross-functionally with Marketing, Product, CRM, and Compliance teams

• Performance Tracking & Optimization

- Define KPIs for offline campaigns (foot traffic, signups, activation rate) - Analyze performance and continuously optimize activation strategy

Requirements:

• 5–8+ years experience in offline marketing, events, or activations
• Strong experience managing large-scale events or multi-city activations
• Exposure to OOH campaigns and offline media planning
• Proven ability to manage vendors, budgets, and timelines
• Experience working with youth communities / campus programs is a strong plus

Additional:

• Join the Coins Team Now!
• Meaningful Collaborations - The successful candidate will work cross-functionally with other relevant teams to carry out implementations that will improve and create an impact on customer experience.
• Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories outside APAC which will provide opportunities for career advancement.
• A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins culture welcomes new ideas backed up by data to create an impact.