We are looking for an SERM/ORM specialist to manage brand reputation in the gambling sector.
PGON is a secure way to withdraw crypto to a card without P2P and pay with crypto via SBP QR in Russia.
Responsibilities
- Formulate a query map in the search ecosystem (Google, AI, social networks, content platforms) and manage brand reputation in relevant categories.
- Develop SERM strategy and pipeline, including a plan for working with AI Overview.
- Build a centralized monitoring system and evaluate SERM results and their value in search results (SERP value).
- Launch local reputation content tailored to keywords, trends, and specifics of particular markets.
- Ensure tactical link suppression from search results when necessary.
- Monitor searches, check links, and prioritize to maintain positions and keep online reputation under control.