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About this role
Join Skailer as an SMM Manager to develop and implement brand strategies across various social media platforms in the crypto industry. Enjoy a flexible remote work environment with a focus on innovation and personal development.
Description
We are a cryptocurrency exchange B2C. On the market since 2018. We are listed among the trusted crypto exchanges in Europe.
Responsibilities
- Develop and implement the brand's SMM strategy across priority channels: X, LinkedIn, Telegram, Discord, Reddit, and other relevant platforms.
- Manage content direction: plan publications, launch regular formats, coordinate production with design, and adapt content for platforms, tasks, and audiences.
- Implement situational marketing from scratch: track trends, market discussions, and news, turning them into content, engaging mechanics, and platform experiments.
- Participate in co-marketing: communicate with partners, develop joint initiatives, launch activities, and evaluate their effectiveness.
- Conduct community management: process incoming traffic in owned channels, engage the brand in external discussions, and maintain native communication with the crypto audience.
- Work with analytics: track the effectiveness of content, channels, and individual initiatives, analyze engagement metrics, reach, audience growth, and Share of Voice, adjusting tactics based on data.
Requirements
- SMM strategy and channel development: ability to develop and implement a brand's social media presence strategy, define the role of each channel, priorities, formats, and KPIs.
- Content planning and SMM activity management: ability to plan content, launch regular columns, situational formats, engaging mechanics, and platform experiments.
- Situational marketing: ability to track market news, trends, and discussions, quickly assess their relevance for the brand, and turn them into content or engagement mechanics.
- Analytics and reporting: experience with social media metrics, analyzing the effectiveness of content, channels, and campaigns, preparing conclusions, and adjusting tactics based on data.
- Community management: experience processing incoming traffic in owned channels, engaging the audience, and participating in external discussions while maintaining tone of voice.
- Co-marketing and partner activities: experience communicating with partners, developing joint initiatives, launching activities, and evaluating their effectiveness.
- Tools and services: confident use of planning, publishing, monitoring, and analytics tools for social media.
- Expertise in the crypto industry: understanding the specifics of the crypto market, current narratives, terminology, user behavior, platform culture, and reputational and regulatory constraints.
- English language: level B2+ and above, strong writing skills, ability to prepare and adapt platform-native content for an international audience.
Conditions & Benefits
- Informal work atmosphere.
- Flexible start time (until 13:00).
- Fully remote work.
- Support for initiatives, willingness to take risks and experiment.
- Individual development path for employees, compensation for courses, and attendance at conferences.
- Salary paid without delays twice a month, paid vacations, and sick leaves.
- Compensation for medical expenses, English courses, well-being (sports, psychology, spa, meditation), coworking.
- Developed corporate culture, corporate events, and much more.
Job Details
LocationRemote
AI Score★★★★★★★☆☆☆ 7/10
PostedJun 15, 2026 (3h ago)
Tags & Skills
cryptomarketingweb3Otherremote