Head of Marketing at Allium · Web3Vacancy
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Head of Marketing

Remote
Market range (est.) $135k–$270k
◆ 6/10 cryptomarketingweb3Other
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About this role

Allium is seeking a Head of Marketing to build and own the marketing function from scratch, defining the brand narrative and driving demand generation in the blockchain data infrastructure space.

Description

Allium is building the System of Record for Onchain Finance. Allium ingests, verifies, and standardizes data across 140+ blockchains and 30+ petabytes of history.

Responsibilities

What You’ll Own

#### Brand & Positioning

  • Define and own Allium’s narrative across segments: developers, crypto-native teams, TradFi/institutional buyers, and federal customers

  • Distill complex data infrastructure into crisp, differentiated messaging that resonates with both technical and executive audiences

  • Build the category story around trustworthy, production-grade blockchain data

#### Demand Generation & Pipeline

  • Design and execute multi-channel campaigns that drive qualified pipeline in partnership with BDR, commercial, TradFi, and federal sales teams

  • Own content strategy — technical blog posts, research reports, conference keynotes, developer docs, and case studies

  • Stand up ABM motions targeting high-value accounts across financial services, fintech, and government verticals

#### Developer & Community Marketing

  • Build Allium’s presence in the developer ecosystem — hackathons, API documentation quality, ecosystem partnerships, and community channels

  • Create feedback loops between developer usage patterns and product/marketing messaging

#### Events & Ecosystem

  • Own Allium’s presence at key industry events (Consensus, Token2049, Permissionless, DC Blockchain Summit, TradFi fintech conferences)

  • Drive co-marketing with ecosystem partners across chains, wallets, and data tooling

#### Marketing Operations

  • Build the marketing tech stack and measurement framework — from attribution to pipeline contribution

  • Work closely with GTM leadership to align marketing KPIs with ARR targets

Requirements

What We’re Looking For

#### Required

  • 8+ years in B2B marketing, with meaningful time at a developer-facing infrastructure, data, or fintech company

  • Demonstrated experience building marketing from early stage — you’ve done this before without a large team or big budget

  • Deep understanding of the Web3/blockchain ecosystem — you can hold your own in conversations about L2s, on-chain analytics, DeFi, and institutional crypto adoption

  • Strong written communication — you write well and can translate technical complexity into compelling narratives

  • Data-driven mindset — you measure what matters and cut what doesn’t

  • Track record of tight collaboration with sales/GTM teams, not operating in a silo

#### Preferred

  • Experience marketing to both technical (developer/engineering) and institutional (TradFi, compliance, government) audiences

  • Familiarity with on-chain analytics tools

  • Background building developer relations or technical content programs

Conditions & Benefits

What We Offer

  • Medical, Dental, Vision, Life and AD&D insurance - US folks get 100% coverage for Gold plans, 80% for dependents
  • Ownership - Meaningful early-stage equity. Every full-time employee receives a stock option grant so you can share directly in Allium's upside
  • Time off - Flexible, trust-based paid time off. We encourage people to take the time they need to recharge.
Job Details
Market range (est.)$135k–$270k
LocationRemote
AI Score★★★★★★☆☆☆☆ 6/10
PostedMay 15, 2026 (71d ago)
Tags & Skills
cryptomarketingweb3Otherremote

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