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Seeking a Head of Marketing for an Asian crypto exchange entering the CIS market. The role involves building marketing from scratch with a strong budget and product.
An Asian crypto exchange, operating since 2017, is entering the CIS market (starting with Russia). We are building marketing from scratch — there is a budget, a product with a strong unique selling proposition, and an ambassador with a large audience in the crypto niche.
Responsibilities
- Develop and implement a strategy for entering the CIS market with the team.
- Work closely with the brand ambassador to build operational synergy.
- Target two audiences simultaneously: experienced traders and those without a crypto background.
- Manage paid traffic and organic growth, building an influencer channel.
- Package the product to instill trust and offer an appealing proposition for both experienced traders and newcomers to crypto.
- Conduct customer development, test hypotheses, and scale what works.
- Communicate with the Asian team in English.
Requirements
- Proven relevant cases of working in the CIS market.
- Experience in a crypto exchange or other fintech B2C products.
- Proficient in both paid traffic and organic growth, as well as influencer marketing.
- Ability to package complex financial products into clear and trusted offers for diverse audiences.
- Familiarity with CAC, LTV, ROI, P&L metrics.
- English proficiency for business communication.
- Understanding of the specifics of promoting financial products in Russia.
- Experience launching referral and partnership programs.
- Higher education.