Strategy and Development

• Formulate influencer marketing strategy for Europe and Asia;
• Integrate influencer marketing into the overall marketing strategy;
• Define directions, processes, and approaches for working with influencers.

Team and Budget

• Manage the current team and its development;
• Manage the budget for the direction of 300–500K per year;
• Control work with contractors and agencies in different countries;
• Attract influencers in trading, investment, and cryptocurrency topics;
• Build long-term partnerships;
• Launch integrations in Telegram, YouTube, podcasts, and specialized media.

Partnerships and Analytics

• Develop relationships with brokers, affiliates, and financial media;
• Set up tracking effectiveness for each influencer;
• Analyze contributions to deposits, activity, and LTV;
• Prepare reports for management.

• Experience in influencer marketing in fintech, trading, or crypto for at least 3 years;
• Experience managing a team and budget of at least 200K per year;
• Understanding of financial advertising requirements in various jurisdictions;
• Experience working in international markets;
• Fluent English.

• Salary 230,000 – 280,000 rubles per month;
• Salary review based on Performance Review results;
• Office format work in the center of Moscow, Frunzenskaya metro, Sadovye Kvartaly;
• Schedule 5/2, flexible start time;
• Paid lunches;
• Friendly team, ability to influence processes, team building.