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cryptomarketingtechai
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About this role
Lofty is seeking a Performance Marketing Lead to enhance user acquisition and optimize marketing strategies for their diverse product portfolio in the digital space.
Description
Lofty is an IT & digital company operating in the international market since 2011, with over 15 independent products in AdTech, Top Up, Crypto, Digital, and E-commerce sectors.
Responsibilities
- Conduct an audit of current marketing channels, campaigns, creatives, analytics, product funnel, and unit economics.
- Build a marketing strategy for scaling the application.
- Significantly increase the number of new users while maintaining positive unit economics.
- Identify and scale profitable channels for attracting RU traffic.
- Establish a system for continuous testing of hypotheses, creatives, and ad combinations.
- Collaborate with the Product team to increase conversion, retention, LTV, and revenue.
- Build processes, team, and analytics necessary for company growth.
Requirements
- Experience in digital marketing as a Marketing Lead / Head of Marketing / CMO.
- Practical experience in promoting mobile applications (iOS/Android).
- Experience with products aimed at a mass audience (B2C).
- Experience in developing, defending, and implementing marketing strategies to key stakeholders.
- Experience in brand building alongside performance marketing.
- Experience in the dating vertical is a plus.
- Experience managing advertising budgets.
- Practical experience in ASO optimization for App Store / Google Play.
- English language proficiency from B2.
Conditions & Benefits
- Competitive salary, discussed individually with each candidate.
- Minimal bureaucracy, many opportunities for development.
- Comfortable and modern office at Sevastopolskaya metro station (office/hybrid/remote work formats).
- Flexible start of the workday: no strict control over the schedule, the main thing is to complete tasks on time.
Job Details
Market range (est.)$90k–$180k
LocationHybrid
AI Score★★★★★★☆☆☆☆ 6/10
PostedJul 10, 2026 (74d ago)
Tags & Skills
cryptomarketingtechaiMarketing Managerhybrid
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