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◆ 7/10
igamingmarketingbettingCRM Manager
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About this role
An international iGaming product is seeking a CRM Manager to develop retention and reactivation strategies for players, utilizing Customer.io and various communication channels.
Description
An international iGaming product is looking for a CRM Manager who builds retention and reactivation strategies for players, not just launching newsletters. The main tool is Customer.io: segments, trigger chains, profile attributes, Liquid templates. Markets are Tier-2 and Tier-3.
Responsibilities
- Develop CRM strategy for player retention and reactivation
- Build segments and complex trigger chains in Customer.io, manage profile attributes, events, and automated campaigns
- Launch and optimize communications via Email, SMS, Web Push, and APK Push
- Create bonus campaigns, retention programs, and reactivation scenarios
- Segment players by behavioral, financial, and gaming metrics
- Conduct A/B tests and analyze campaign results
- Collaborate with marketing, product, and analytics teams
Requirements
- At least 2 years of experience as a Retention / CRM Manager in iGaming
- Expert knowledge of Customer.io: segmentation, trigger chains, profile attributes, Broadcast campaigns, Liquid templates
- Understand how data works in Customer.io: the difference between Identify and Track, and how attributes are stored and updated
- Experience with GEO Tier-2/Tier-3
- Familiarity with LTV, ARPU, Churn Rate, DAU/MAU, and Retention Rate
- Data-driven decision-making skills
Conditions & Benefits
- Fully remote work
- Work in an international product
- Influence on CRM strategy and the opportunity to launch your ideas
- A team that values initiative and expertise
- Competitive salary, discussed individually
Job Details
Market range (est.)$90k–$180k
LocationRemote
AI Score★★★★★★★☆☆☆ 7/10
PostedOct 7, 2026 (6d ago)
Tags & Skills
igamingmarketingbettingCRM Managerremote
Tech Stack
Customer.ioEmailSMSWeb PushAPK Push
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✓ Direct apply: you message the hiring person. No ATS.