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marketingOtherhybrid
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About this role
Lavsit is seeking an SMM Manager to develop social media as a full communication channel with the audience. The ideal candidate should have a good visual taste and the ability to generate ideas independently.
Description
Lavsit is a manufacturer of stylish soft furniture looking for an SMM Manager who will not just manage social media according to a content plan but develop them as a full communication channel with the audience.
Responsibilities
- Develop Lavsit’s social media: Telegram, VK, Zen, Pinterest, Threads, and other relevant platforms.
- Create a content plan and independently suggest topics, sections, mechanics, and formats.
- Create content with the team: texts, Reels/Shorts, stories, carousels, situational posts, product and image content.
- Write strong, grammatically correct, and lively texts in accordance with the brand's Tone of Voice.
- Monitor trends in social media, design, interiors, fashion, lifestyle, and culture and adapt them to the brand.
- Work with bloggers, opinion leaders, and authors: find relevant partners, initiate collaborations and integrations, prepare briefs, and control placements.
- Develop the brand's presence in thematic media, Telegram channels, and new digital platforms.
- Come up with special formats and integrations together with PR, designers, architects, and brand partners.
- Participate in preparing shoots: suggest ideas, references, scenarios, and content usage formats.
- Work with user-generated content and content from designers and clients.
- Monitor comments, brand mentions, and communication with the audience.
- Analyze the effectiveness of content and integrations: reach, engagement, audience growth, transitions, leads, and the contribution of individual formats to the result.
- Regularly propose hypotheses: what to try, what to change, and where the brand should be present.
Requirements
- 2-3 years of experience in SMM.
- Experience with brands from interior, fashion, beauty, lifestyle, or other visually rich categories is a plus.
- Excellent Russian language skills and the ability to write without bureaucratic language, clichés, and 'advertising water', as well as to use AI thoughtfully.
- Good visual awareness.
- Understanding of modern social media culture and the differences between Telegram, VK, Threads, Pinterest, and video formats.
- Experience working with bloggers and native integrations.
- Ability to independently find topics and turn them into content.
- Ability to quickly transition from idea to implementation.
- Basic understanding of analytics and the ability to draw conclusions from publication and campaign results.
- Importantly: We are looking for someone who is not a content administrator needing tasks for each post.
Conditions & Benefits
- Work format: Moscow, hybrid.
- Income starting from 120,000 RUB.
Job Details
Market range (est.)$90k–$180k
LocationHybrid
AI Score★★★★★★★☆☆☆ 7/10
PostedSep 18, 2026 (24d ago)
Tags & Skills
marketingOtherhybrid
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✓ Direct apply: you message the hiring person. No ATS.