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Join MyFinishLine as a Targetologist to lead performance marketing campaigns for our innovative sports quest app. Work remotely and grow with us in the international market.
MyFinishLine is an app for virtual sports quests: walking, running, cycling, and other activities with a story-driven integration with Strava and real medals for completing distances. We are entering the market with an ambitious goal of $1M revenue in 12 months and are currently forming a performance marketing team for the first stage of growth.
- Launch and manage advertising campaigns in Meta Ads (Facebook/Instagram) targeting overseas audiences in the USA, New Zealand, UK, and other priority markets.
- Test combinations of audience + offer + creative, quickly disable ineffective ones, and scale successful ones.
- Collaborate with designers/copywriters to prepare and test advertising creatives.
- Monitor key metrics: CAC, ROAS, purchase conversion, cost per click/impression.
- Conduct analytics reporting on expenses and results, proposing hypotheses for testing.
- At least 2 years of experience managing advertising campaigns in Meta Ads with a budget of $50,000 — important to have experience with real volumes, not just small test budgets.
- Experience in mobile applications, subscription products, gaming applications, or sports/fitness themes.
- Strong focus on analytics: ability to independently set up and read analytics platforms and make data-driven decisions.
- Experience using AI tools in work.
- Ability to independently formulate hypotheses for creatives and texts.
- English language proficiency at the level of writing creatives — from Intermediate.
- Experience in igaming/gambling/CPA is a plus.
- First stage (3 months) — test advertising budget to find working audience/offer combinations.
- Flexible cooperation format at the start (freelance/project work), with the prospect of transitioning to a permanent team position as we scale.
- Direct interaction with the CMO and product team.
- Opportunity to grow with the product in the international market.
- Work format: remote, full-time / freelance possible at the start.