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Associate Director / Director of Marketing

Company: Btse
Location: Taipei
Salary: $90K–$150K
Type: Full-time, On-site

About the Company

BTSE Group is a leading global fintech and blockchain company committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with advanced tools to excel in a rapidly evolving market. The company has pioneered numerous trading technologies widely adopted across the industry, setting benchmarks for innovation, performance, and security in fintech. BTSE serves both retail (B2C) and institutional (B2B) clients.

About the Role

We are looking for a Director of User Operations to drive user lifecycle performance across our global platform. This role focuses on retention, activation, and user data, working closely with Product, Marketing, and Data teams to improve user engagement and experience.

Responsibilities

• Directly manage and provide strong, hands-on leadership to assigned marketing operations workflows, events, social media, and community teams
• Act as the primary operational engine within managed marketing functions, enforcing high accountability, rigorous tracking, and strict adherence to project deadlines
• Translate marketing strategies into actionable operational workflows, optimizing resource allocation and streamlining internal processes to maximize team output
• Oversee end-to-end planning, execution, and quality control of assigned events, social media campaigns, and community growth initiatives
• Define, monitor, and optimize key performance indicators (KPIs) across all managed functions to ensure alignment with overall business growth
• Partner closely with the SVP of Marketing and cross-functional leaders to identify operational bottlenecks and implement swift, effective solutions
• Cultivate a high-performance, resilient, and results-oriented team culture by setting an example of high commitment and strong work ethic

Requirements

• 8+ years of experience in general marketing management, marketing operations, or growth roles within tech, e-commerce, fintech, or fast-paced global environments
• Full professional fluency in both English and Mandarin Chinese (written and verbal) required to collaborate effectively across regional teams and global stakeholders
• Deep, foundational understanding of core marketing principles, campaign dynamics, and operational frameworks
• Proven track record of managing and scaling cross-functional teams with direct people-management responsibility
• Ultra-strong execution-focused and result-oriented mindset; highly resilient and comfortable making firm decisions under intense pressure
• Assertive leadership style with proven ability to push teams forward, challenge excuses, and hold team members strictly accountable to timelines and deliverable quality
• Excellent communication and stakeholder management capabilities

Nice to Haves

• Prior professional experience within the crypto/Web3 industry (or genuine interest and strong passion for the digital asset space)
• Experience working in a hyper-growth global matrix organization
• Familiarity with marketing tech stacks, project management tools (e.g., Asana, Jira), or collaboration platforms

Benefits

• Competitive total compensation package
• Various team building programs and company events
• Comprehensive healthcare schemes for employees and dependants