This role is closed
Lattice is no longer accepting applicants for this position. Browse other live web3 jobs or check out similar roles below.
◆ 8/10
aimarketingtechMarketing Manager
About this role
Join Lattice as an Ecosystem Marketing Lead to drive partner marketing strategies and enhance go-to-market initiatives within the AI and work-tech ecosystem.
Description
Lattice is on a mission to build cultures where employees and their companies thrive. In an age where employees have more choices than ever before, businesses that put employees first are winning 🏅– and Lattice is building the tools to empower those people-centric companies. Lattice is a people success platform that offers performance reviews, employee engagement surveys, real-time feedback, weekly check-ins, goal setting, and career planning in a way that allows companies to focus on employee development, growth, and engagement – yielding stronger employee retention, performance, and impact to the bottom line 📈. Since launching in 2016, we have grown to over 5,000+ customers globally, including brands like Loom, Robinhood, and Gusto.
Responsibilities
What You Will Do
- Own the partner-facing GTM strategy and packaging for Lattice’s ecosystem partnerships and integrations.
- Partner closely with Product and Integrations teams on what Lattice builds, while owning how partner-enabled capabilities are positioned and brought to market.
- Develop joint launches, campaigns, events, content, customer stories, and executive programs with strategic partners.
- Translate partner-enabled capabilities into clear customer value, use cases, messaging, and differentiated positioning.
- Build repeatable partner marketing motions across co-marketing, field activation, account opportunities, customer advocacy, and sales enablement.
- Work with Sales and Field Marketing to activate partners through events, regional programs, account-based opportunities, and customer-facing moments.
- Identify and prioritize partners that can create distribution, credibility, pipeline, and category leadership, in addition to integration value.
- Expand Lattice’s reach into managers, functional leaders, and broader business stakeholders through strategic ecosystem programs.
- Own partner-facing launch timing, marketplace distribution opportunities, and Lattice’s presence in relevant third-party marketplaces.
- Represent Lattice at strategic partner events, virtually and in person, and lead event-based commercial activation alongside partners.
- Educate partners on Lattice’s integration capabilities, limitations, and dependencies in collaboration with Product Marketing, Product, and Engineering.
- Establish clear goals and measurement for partner marketing programs, using results to improve future investments and partner plans.
Requirements
What You Will Bring to the Table
- 8+ years of experience in partner marketing, ecosystem marketing, alliances, field marketing, or a related B2B SaaS go-to-market role.
- Experience developing and executing joint go-to-market programs with technology partners, including campaigns, events, content, launches, and sales activation.
- Ability to translate technical products, integrations, and platform capabilities into relevant customer stories and commercial programs.
- Experience partnering effectively with Product, Engineering, Product Marketing, Sales, and Field Marketing teams.
- A track record of managing multiple cross-functional and external stakeholder relationships, setting priorities, and driving programs from concept through execution.
- Clear written and verbal communication skills, including the ability to influence without direct authority.
- A practical, metrics-oriented approach to evaluating program performance, partner value, and future investment.
- Comfort representing Lattice with senior partner contacts and in external settings.
- Experience in HR technology, AI, or adjacent work-tech ecosystems is a plus.
Conditions & Benefits
What success looks like
Success in this role will be measured through the following outcomes:- Partner-sourced and partner-influenced pipeline is measured consistently with Commercial Partnerships and shows meaningful contribution.
- Strategic partners have clear joint GTM plans and a regular cadence of high-quality launches, campaigns, and field activations.
- Lattice has a more visible, accurate presence in relevant partner marketplaces and third-party ecosystem channels.
- Partner commercial teams understand Lattice’s capabilities and can effectively bring joint value to customers.
- Lattice expands its reach with managers, functional leaders, and broader business stakeholders, measured through audience and engagement indicators.
- Lattice’s position in the AI-native workplace ecosystem is strengthened through partner reach, visibility, and strategic opportunities.
Job Details
Salary$176,000–$216,000
LocationRemote
AI Score★★★★★★★★☆☆ 8/10
PostedSep 15, 2026 (5d ago)
Tags & Skills
aimarketingtechMarketing Managerremote