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RiverTraffic is looking for a Traffic Optimizer to analyze and optimize advertising campaigns and traffic sources, focusing on performance marketing and data-driven decision making.
RiverTraffic is seeking a Traffic Optimizer — a person who can work with large volumes of traffic through analytics, tests, and results. We need a specialist who can understand why one source performs better than another, identify growth points, improve metrics, and scale results.
Responsibilities
- Analyze and optimize advertising campaigns and traffic sources;
- Work with Gambling, Betting, Dating, Cam, Apps, Utilities, and other verticals;
- Optimize Video Pre-roll, Pop, Push, Native, and Display traffic;
- Analyze CTR, CPM, CPC, CR, CPA, ROI, and other KPIs;
- Work with GEO, platforms, sources, devices, and other segments;
- Identify causes of drops and growth points;
- Scale effective campaigns and sources;
- Test hypotheses and new optimization approaches;
- Collaborate with account managers and the technical team.
Requirements
- Experience in Ad Network / Affiliate / Media Buying for at least 1 year;
- Understanding of performance marketing and traffic economics;
- Proficient in analytics and advertising metrics;
- Ability to make data-driven decisions;
- Capability to not just see changes in metrics but understand their causes;
- Independence and initiative.
Conditions
- Stable income + bonuses for results;
- Remote work or office work;
- Large volumes of international traffic;
- Infrastructure and tools for work;
- Opportunity to quickly test your own hypotheses;
- Minimum bureaucracy;
- Ability to directly influence campaign results and company income;
- Growth within RiverTraffic.
✓ Direct apply: you message the hiring person. No ATS.